As millions of people sat down to watch the Super Bowl, it made me wonder…..How many people are actually interested in the game, and how many people are watching purely for the commercials.
The anticipation for these legendary commercials makes viewers excited. For a 30-second commercial for the 2010 Super Bowl, it cost $2.6 million dollars. Why do companies spend so much money on such a short window?
If you think about it, it makes perfect sense to spend copious amounts of money and extend your best marketing efforts for a mere 30 seconds. Millions of people will be watching……millions of people who wouldn’t normally be watching commercials, so these companies better put their best foot forward to make their product stand out and convince these viewers to run to the store and buy them up.
The same is true for a good sales presentation in a New Home Community. We could wait hours before someone walks through those sales doors….. so why not treat them like Super Bowl viewers. They may not be there for all the right reasons, but that doesn’t mean that we can’t electrify them with an awesome sales presentation.
The next time you have traffic walk through your door, bring out your “big guns”. Do something different that you have never done before. Keep your customers talking about you and entertain them with your sales pitch. Anyone can go through the critical path of sales, but only a few can give them a commercial of a lifetime.
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